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UX - because design is how it works.

We make products more enjoyable. And successful. Worldwide.

services & more

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Services

Portfolio, which products we take care of, our process, project countries
"Design is not just what it looks like and feels like. Design is how it works."
by Steve Jobs

Since more than 10 years our UX and Usability services enable companies of all kinds, sizes and nationalities to become more successfull by following Steve Jobs` pragmatic product design approach.

We create, test and optimize with your users in mind. Delivering German quality. In your domestic and foreign markets.

Scroll down to learn more.

Our Portfolio
We create attractive, intuitve and usable products
UX Design

From practical, time-saving wireframes to .html prototypes, personas and user stories - we give your design a solid base.

Details & prices
The most inexpensive, quickest way to know if your product satisfies basic ux design needs
Design Audit

Learn if your product fulfills up to 400 UX Design requirements - and how to deal with the mismatches.

Details & prices
Observe how design glitches make your users feel - and how to smoothe things out
User Testing

See how real users feel detecting flaws in your product and marketing, hear our experts develop suitable solutions.

Details & prices
Feature Image
Project Management

We help to maximize your UX project benefit by choosing the right methods, metrics and more.

Details & prices
What we create, user-test and optimize
HTML

Web and mobile sites, landing pages, online stores, product sites, intranets...

Apps

...for Android and iOS, Windows and Mac, smartphones, tablets and smart watches

Marketing

eMails and mailings, campaigns, brochures - digital or printed, for TV, radio...

Visuals

Videos (streamed or local), photos (on web sites or paper), campaign graphics,...

Games

Action, adventure, role-playing, simulation - for mobile devices, consoles,...

Mock-ups

HTML, powerpoint, pen & paper - wireframe or full design, images or prototypes

Devices

Unboxing, set-up and usage tests: Desktops, smartphones, watches, appliances...

Manuals & Specs

Technical specifications, user manuals, user stories - digital or printed...

Project Countries (so far)
Americas, Oceania

Argentina, Australia, Brazil, Mexico, New Zealand, USA

Europe

Austria, Czech Republic, England, France, Germany, Italy, Netherlands, Russia, Spain

The world is our workplace
Asia

India, Japan, Malaysia, Russia, Singapore

Middle East

United Arab Emirates

217 Projects Completed
2189 Pages Created
1120 Users Tested
58 Happy Clients

Benefits

Our services - your added value

Sell More

Around 25% of all ecommerce users abandon shopping processes due to online store UX issues. Hard to handle software products or apps risk to get lower user ratings, less downloads, purchases or renewals.


Improve your business by getting more intuitive - ask for a free quote now!

Email us! >>>

Save time & money

All big internet brands host large in-house UX teams to keep the leading edge in delivering time-saving, useful and intuitive products.


We can be your in-house UX or Usability team, without the ongoing cost. Or support your existing team if it needs external help.

Email us! >>>

Grow your startup

Ex-startups like Apple, Amazon and Google focusedon tangible user needs to outperform the established competitors: they delivered more intuitive, time-saving and useful products than the rest.


So be prepared that potential investors and users alike will demand user centricity - they are used to get it elsewhere.

Email us! >>>

Pricing

UPI offers German UX quality at affordable prices. In your country. Products we design & test

UX Design

$ 699 \screen

Get intuitve designs


  • 1 wireframe or detailed screen/layout
  • Base: cognitive research results or design best practices
  • Deliverable: 1 .jpg, .png, .ai, .pdf, .html, .rp (Axure), .bmpr (Balsamiq) or .sketch (Sketch) file
  • Wireframes - general discount: 60%
  • For 1 device and screen resolution
  • English, German or Spanish

Get a quote >> Options

Design Audit

$ 999 \5 screens

Our quick design help


  • 1 UPI senior consultant benchmarks your design against up to 400 guidelines
  • Up to 5 screens or layouts
  • In 1 to 2 days
  • On 1 device of your coice: desktop computers (WIN or MAC), smartphones,...
  • English, German or Spanish language
  • Design optimization discussion in a 20 minute web or phone conference

Get a quote >> Options

Project Management

$ 1.4k \daily

We plan & manage your UX


  • Integrate UX measures into your test & development
  • Plan user tests, UX design audits and A/B testings
  • Select, establish and monitor UX metrics meaningful to your business
  • Keep deadlines, resources and budgets under control
  • Establish a sound UX data reporting
  • Search for the right UX tools

Get a quote
Service options

OPTIONS (1): UX Design

  • Additional devices & screen resolutions
  • User segmentation workshop
  • Design focus groups
  • User interviews
  • use workflows
  • User stories
  • "Persona" model users
  • UX design workshops
  • Discounts up to 3% for more than 5 screens

OPTIONS (2): Design Audit

  • UX audit planning
  • More auditors and/or screens/layouts
  • Eye tracking simulation
  • More languages incl. interpreters
  • Test analysis
  • Findings Excel Sheet
  • Result Powerpoint file
  • Result presentation at your office
  • Design optimization workshop

OPTIONS (3): User Testing

  • UX audit planning
  • More auditors and/or screens/layouts
  • Eye tracking simulation
  • More languages incl. interpreters
  • Test analysis
  • Findings Excel Sheet
  • Result Powerpoint file
  • Result presentation at your office
  • Design optimization workshop

Clients

Some projects, results, companies and client personalities

90% of our first-time customers offer us follow-up projects. Read on to get an idea why.

Reference projects
User testing contributed to 1und1`s two-digit shop conversion increase

1und1.de

2-digit shop conversion increase

CHALLENGE
On 1und1.de previous A/B testing was delivering "winner" layouts which did not reach the targeted sales numbers.

OUR ACTION
We created personas, recruited according to their characteristics and user-tested the sales channel on desktops + mobile devices.

SUCCESS
After 6 months of user research with weekly sprint user tests a 2-digit conversion increase was reached.

request your free quote
We created and tested the Vodafone BusinessOnlinePortal

Vodafone

Shop design & testing

CHALLENGE
In 2003 Vodafone wanted a user-friendly self service portal for their German business clients.

OUR ACTION
We determined the detailed user needs, visualized the use workflow, prototyped the screens with paper mock-ups and transformed the optimized layouts to HTML.

SUCCESS
End users preferred Vodafones solution over the ones of competitors like T-Mobile - and they still like it.

request your free quote
Project Example

Kaspersky Labs

Software interface optimization

CHALLENGE
Kaspersky Labs consumer product ease-of-use should be improved to get more trial downloads, sales and renewals

OUR ACTION
In 8 years we recruited and tested more than 1000 participants in 9 countries, and combined the result presentations with design optimization workshops.

SUCCESS
Kaspersky now even wins independent awards in the "Usability" category.

request your free quote
We created and tested the Vodafone BusinessOnlinePortal

DasTelefonbuch.de

App design & optimization

CHALLENGE
The German white pages wanted to increase the download numbers and user ratings of their Android app.

OUR ACTION
We created a mobile app mock-up, conducted 3 user test runs and combined the result presentations with design optimization workshops.

SUCCESS
More than 8000 app users rate the product 4 out of 5 stars on Google Play (June 2017).

request your free quote
We created and tested the Vodafone BusinessOnlinePortal

McAfee

PC set-up experience improvement

CHALLENGE
McAfee wanted to increase the revenue generated from their software pre-installed on European PC`s.

OUR ACTION
We conducted hardware unboxing & set-up audits in 5 countries. We combined the result presentations with design optimization workshops.

SUCCESS
After our test the the software trial activation and trial to purchase numbers increased substantially.

request your free quote
User testing contributed to 1und1`s two-digit shop conversion increase

Kalaydo.de

Long-term business success

CHALLENGE
Shortly after the foundation 2005 the German regional classified ad start-up asked us for UX consulting&improvement.

OUR ACTION
A quick but thorough design audit convinced the Kalaydos`s to hire us for constant user research in 3 subsequent years.

SUCCESS
Today, Kalaydo.de accounts for monthly numbers like 1.5 billion unique users and 4.6 billion visits.

request your free quote
What our clients have to say
Stefan Kremel, Kaspersky Labs Europe

Since the first analysis of the international onlineshops 2008 in the USA, Germany, Russia and France, Kaspersky Labs has consistently relied on the expertise of Usability People International in the customer-centric quality assurance of our B2C software products and online distribution channels.

Stefan Kremel, B2C Product marketing manager Kaspersky Labs Europe Ingolstadt
Frank Foerster, former product manager Vodafone BusinessOnlinePortal

Ralph Hinderberger and Dr. Martinez have played a vital role in the development of the Vodafone BusinessOnlinePortal (BOP). Their user-centred business analysis, design & user testing made sure that our business clients preferred our B2B online shop over the competitior alternatives when launched.

Martin Foerster, Former Product Manager BOP Vodafone D2 GmbH Duesseldorf
Frank Gondorf, former CEO of DasTelefonbuch Servicegesellschaft

The team of Usability People International is advising the German white pages since 2007 on all user experience aspects. Their designs for our web site and app have proven to work better than others, and their user tests made us understand which factors make A/B test winners outperform the alternative.

Frank Gondorf, CEODas Telefonbuch Servicegesellschaft mbH Frankfurt
  • open the Kaspersky Labs web site
  • open the Vodafone BOP web site
  • open the McAfee web site
  • open the SAP web site
  • open the Deutsche Telekom web site
  • No T-Mobile web site available any more
  • open the Hannover Re web site
  • open the 1und1.de web site
  • open the Kalaydo.de web site
  • open the DasTelefonbuch.de web site
  • open the German TB Guide web site
  • open the T-Systems web site
  • open the E-Plus.de web site
  • open the Wacom web site

Our team

Experienced UX professionals

Our seasoned and creative team reflects the cultural diversity we stand for: successful entrepreneurs and graduates of MIT-level universities from 3 continents.

Our CEO Maria Martinez

Hola

- and welcome at Usability People International! Born and raised in Argentina I take care of UPI`s IT project management, national key account management and finance.

I like gardening, my pets (dog Hada and Gatti the cat), international cuisine, sports and dancing.

Dr. María Martínez

CEO
Our CEO and founder Ralph Hinderberger

Hallo!

Of German origin my UPI-tasks are UX optimization team lead, new business creation, international key account management and press relations.

My hobbies are new technologies, golf, snowboarding, international cuisine, martial arts and the exploration of new cultures.

Ralph Hinderberger

CEO & founder
Team Member

Namaste!

My university IIT Guwahati/India sent me on an abroad internship in 2006. I selected Usability People, and since that time I keep a close contact with Ralph and Maria.

My hobbies are new technologies, my family, India`s cuisine, travling and dancing.

Divye Bokdia

UX Associate

Our UX blog

Things and opinions to make the most of your users
Our new website works on all devices

We have relaunched our website

We are proud to announce the first re-launch step of our company website, www.usability-people.com. Read on to get the whole story.

Read More
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Front end optimization: Which approach is the best for you?

A/B testing, user testing and design audits have specific online marketing strengths and weaknesses. Learn how to select the best approach for you.

What makes a good ux designer? We give you some ideas.

UX designer: What does it take?

The digital industry is looking hard for capable UX designers. We show which skills mark the line between UX, UI, web and creative designers - and why it may be hard to find this mixture in one single person.

Contact

Say hello - we love to discuss your idea
How to get there

LOCATION

Kranhaus Sued

5th floor

Excellent Business Center

Mo - Fri, 9 am - 6 pm, GMT +1 (Berlin)

CAR

Parking Rheinauhafen

Inlet "Bayenstr."

Grey area 4-5 "Harry-Blum-Platz"

Exit 4.01

FROM CENTRAL STATION

Bus lines 106, 132, Stop "Rheinauhafen"

Tram lines 15, 16, Stop "Ubierring"

Inquiries & quotes